Jennifer Kelly has three decades of experience representing clients in the technology and entertainment industries, with a particular focus on helping content creators protect and enforce their intellectual property rights. Since joining Tyz Law, Jennifer has served primarily as Strategist – providing targeted, strategic advice to clients and other Tyz Law attorneys on matters within her substantive and industry expertise, with a keen focus on assessing risk and leverage to maximize outcomes. In recent years, she has served as the firm’s Chief Revenue Officer, bearing primary responsibility for client engagements and pricing. As of 2026, Jennifer serves in a new role: Strategic Advisor to the Founder. In that role, she draws on her decades of experience in law, business, and client strategy. A founding influence in the firm’s growth and client base, Jennifer now focuses solely on high-level strategy, client experience design, and operational excellence – helping guide the firm’s direction behind the scenes. Though she no longer represents clients directly, Jennifer’s insights continue to shape how the firm delivers exceptional results, fosters trusted relationships, and sustains a forward-thinking, trial-ready culture.

Jennifer’s substantive expertise has focused on copyright from the inception of her career, and expanded to include trade secrets, trademark, right of publicity, advertising, unfair competition and business practices, all manner of business disputes, and defense of consumer class actions. Her industry expertise centers around the digital entertainment industry, in which she is one of the foremost authorities on IP issues in games and was recognized by The Recorder as the “go-to lawyer in ‘game cloning’ cases.” During her tenure as a litigator, Jennifer led her clients, including Sega, CBS Interactive, Capcom, Fandom, King Digital Entertainment, Glu Mobile, Gram Games, Peak Games, Supercell, Scopely, and Moonbug Entertainment to victory in high profile cases – and successfully defended all challenged district court wins at the Ninth Circuit. Jennifer also seconded at a Fortune 500 global financial technology company, serving as its Director of Litigation, as part of which she oversaw dozens of active litigations as well as a state attorney general investigation. Jennifer has also served as a neutral on the Northern District of California’s ADR panel, after undergoing extensive mediation training led by the Court.

Jennifer has received many accolades for her work, having been named by The Daily Journal as one of the Top Intellectual Property Attorneys and Top Entertainment Lawyers in California. The Legal 500 recognized Jennifer as a leading copyright attorney, and she has made the San Francisco Business Times’ Most Influential Women in the Bay Area list three times. Jennifer was also honored as a Woman Leader in Tech Law by The Recorder.

Prior to joining forces with her husband Ryan Tyz at Tyz Law Group, Jennifer was a partner at Fenwick & West, where she founded and Co-Chaired the Games Industry Group, served as Chair of the firm’s Intellectual Property & Commercial Litigation group, and led the Women’s Caucus. Jennifer also served on the Executive Board of Techlaw, a network of 30+ law firms around the world that serve clients in the technology sector. Jennifer was the first woman ever elected to Techlaw’s Executive Board. She also served on the Board of Directors of the Video Game Bar Association, which holds an Annual Summit at which Jennifer presented her lively “litigation update” for a decade.

While practicing, Jennifer led panels or gave presentations on copyright and other emerging issues in digital entertainment at the Games Industry Law Summit, the Video Game Bar Association, and conferences sponsored by the American Bar Association and the Copyright Society. She gave presentations on video game law at law schools including Berkeley Law, UCLA School of Law (her beloved alma mater), and the University of British Columbia Law School.

During college, Jennifer worked as a research analyst at the Governor’s Office of Planning and Research in Sacramento, California, and interned at the United States Department of Justice in Washington, D.C. While earning her JD at the UCLA School of Law, Jennifer was a member of the UCLA Entertainment Law Review and served as an extern to the Honorable Vaughn R. Walker in the United States District Court for the Northern District of California. She began her legal career at Irell & Manella in Century City, where she first developed a strong interest in copyright law.

In her spare time, Jennifer enjoys exploring the California outdoors, playing strategy games or Pickleball with her family while trash talking, visiting her firstborn son at Cal Poly SLO, or cheering loudly from the sidelines at her younger son’s water polo games.  Her life’s mantra:  Always Be Strategic.